Meta is starting to ramp up its growth-hacking tactics for Threads in a bid to boost engagement on the Twitter competitor. The social network is promoting its newest app by cross-posting Threads posts to users\u2019 Facebook feeds, the company confirmed Monday.<\/p>\n
It\u2019s a familiar move for Meta, which regularly uses the Facebook feed to promote new features, including those from its other apps. The company has inserted Instagram Reels into recommendations in Facebook\u2019s feed for years<\/ins><\/a>, and also allows businesses on WhatsApp to buy ads that appear in Facebook feeds. But unlike those efforts, it seems that Threads promotions on Facebook are not optional.<\/p>\n <\/p>\n \u201cWe\u2019ve launched an update to make it easier for people to see the latest content from Threads directly on Facebook and Instagram,\u201d the company wrote in response<\/ins><\/a> to a Threads user who asked how to keep their posts off of Facebook. \u201cBut we\u2019re listening to feedback like yours as we continue to build on this.\u201d<\/p>\n Meta is now using Facebook to boost Threads reach <\/p>\n This is a new \u201cFor you on Threads\u201d feature showing at the top of the news feed pic.twitter.com\/Sk6XK0ve9E<\/a><\/p>\n \u2014 Matt Navarra – Exiting X\u2026 Follow me on Threads (@MattNavarra) October 19, 2023<\/a><\/p><\/blockquote>\n<\/div>\n Meta began testing the promotion of Threads posts on Instagram in August<\/a>, but the move to put posts on Facebook without providing an opt-out feature, seems to be more controversial. Some users are pointing out that they use Threads much differently than Facebook and may not want their Threads posts to be put in front of their Facebook friends.\u00a0<\/p>\n We\u2019ve reached out to Meta for more information about how it recommends Threads posts and if it intends to allow users to opt out of that kind of sharing. But the company has previously hinted that it would one day use its much larger apps to try and boost Threads. When Threads reached 100 million sign-ups shortly after it launched, Mark Zuckerberg remarked<\/ins><\/a> that the growth had happened with \u201cmostly organic demand\u201d and that the company hadn\u2019t \u201ceven turned on many promotions yet.\u201d (Interestingly, that post has since been deleted.)<\/p>\n Threads\u2019 initial explosive growth proved to be short lived, however, with engagement dropping considerably in the weeks that followed. Anecdotally, the service feels much more lively in recent weeks, and downloads have started to once again tick up, according to a recent report from Insider<\/ins><\/em><\/a>.<\/p>\n But a report from analytics firm SimilarWeb, which tracks web traffic, suggests the company still has a lot of ground to make up. \u201cIn the US, where Threads attracted the most attention, September Threads usage on Android was down 40% from where it was in July,\u201d senior insights manager David Carr wrote<\/ins><\/a> in the report. Given those trends, and that Meta has been steadily adding new features like post editing<\/ins><\/a> and keyword search<\/ins><\/a>, it\u2019s maybe not all that surprising the company would now be trying to juice Threads\u2019 growth, even if its tactics for doing so are unpopular.<\/p>\n This article originally appeared on Engadget at https:\/\/www.engadget.com\/meta-is-promoting-threads-posts-on-facebook-and-theres-no-way-to-opt-out-202057606.html?src=rss
Meta is starting to ramp up its growth-hacking tactics for Threads in a bid to boost engagement on the Twitter competitor. The social network is promoting its newest app by cross-posting Threads posts to users\u2019 Facebook feeds, the company confirmed … Continue reading \n
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\nSource: Engadget – Meta is promoting Threads posts on Facebook and there\u2019s no way to opt out<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"