{"id":1187096,"date":"2023-09-29T11:39:56","date_gmt":"2023-09-29T15:39:56","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1187096"},"modified":"2023-09-29T11:39:56","modified_gmt":"2023-09-29T15:39:56","slug":"report-googles-money-was-key-factor-in-apple-rejecting-bing-purchase","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1187096","title":{"rendered":"Report: Google\u2019s money was \u201ckey\u201d factor in Apple rejecting Bing purchase"},"content":{"rendered":"<div id=\"rss-wrap\">\n<figure class=\"intro-image intro-left\">\n  <img decoding=\"async\" src=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2023\/09\/bing_iphone-2-800x450-1.jpg\" alt=\"iPhone showing a Bing upgrade prompt\" \/><\/p>\n<p class=\"caption\" style=\"font-size:0.8em\"><a href=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2023\/09\/bing_iphone-2-scaled.jpg\" class=\"enlarge-link\" data-height=\"1440\" data-width=\"2560\">Enlarge<\/a> (credit: Getty Images)<\/p>\n<\/figure>\n<div><a name=\"page-1\" \/><\/div>\n<p>A few years before Microsoft went all-in on <a href=\"https:\/\/arstechnica.com\/information-technology\/2023\/02\/microsoft-announces-ai-powered-bing-search-and-edge-browser\/\">a ChatGPT-powered Bing search engine<\/a>, the company had another idea for its perennial, also-ran search engine: sell it to Apple.<\/p>\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-09-28\/microsoft-discussed-selling-bing-to-apple-as-google-replacement?srnd=technology-vp&amp;leadSource=uverify%20wall\">A report in Bloomberg<\/a>, sourced from people familiar with the early theoretical sales talks, states that Microsoft pitched Bing as a way for Apple to replace Google as the default search provider on iPhones, MacBooks, and other devices.<\/p>\n<p>The deal didn&#8217;t make it past the conversation stage, according to Bloomberg. Microsoft executives approached Eddie Cue, Apple&#8217;s senior vice president of services, who brokered Apple&#8217;s deal with Google\u2014purportedly worth between $4 and $7 billion in 2020\u2014for Google&#8217;s long-standing default placement. Google&#8217;s paid presence on Apple devices has been<a href=\"https:\/\/arstechnica.com\/tech-policy\/2023\/09\/google-deal-may-have-kept-apple-from-building-search-engine-exec-says\/\"> reviewed in court recently<\/a> as part of the Department of Justice&#8217;s antitrust trial over Google&#8217;s search business.<\/p>\n<\/div>\n<p><a href=\"https:\/\/arstechnica.com\/?p=1972197#p3\">Read 5 remaining paragraphs<\/a> | <a href=\"https:\/\/arstechnica.com\/?p=1972197&amp;comments=1\">Comments<\/a><\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nSource: Ars Technica &#8211; <a href=\"https:\/\/arstechnica.com\/?p=1972197\" target=\"_blank\" rel=\"noopener\">Report: Google\u2019s money was \u201ckey\u201d factor in Apple rejecting Bing purchase<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enlarge (credit: Getty Images) A few years before Microsoft went all-in on a ChatGPT-powered Bing search engine, the company had another idea for its perennial, also-ran search engine: sell it to Apple. A report in Bloomberg, sourced from people familiar &hellip; <a href=\"https:\/\/www.prime-wow.com\/?p=1187096\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1187097,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[27,110],"tags":[73],"class_list":["post-1187096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ars-technica","category-unfiltered-rss","tag-ars-technica"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1187096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1187096"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1187096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/media\/1187097"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1187096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1187096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1187096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}