{"id":1180084,"date":"2023-09-07T18:35:52","date_gmt":"2023-09-07T22:35:52","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1180084"},"modified":"2023-09-07T18:35:52","modified_gmt":"2023-09-07T22:35:52","slug":"google-gets-its-way-bakes-a-user-tracking-ad-platform-directly-into-chrome","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1180084","title":{"rendered":"Google gets its way, bakes a user-tracking ad platform directly into Chrome"},"content":{"rendered":"
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\n \"Google's<\/p>\n

Enlarge<\/a> \/<\/span> Google’s not looking as good as it used to. (credit: Aurich Lawson)<\/p>\n<\/figure>\n

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Don’t let Chrome’s big redesign<\/a> distract you from the fact that Chrome’s invasive new ad platform, ridiculously branded the “Privacy Sandbox,” is also getting a widespread rollout in Chrome today. If you haven’t been following this, this feature will track the web pages you visit and generate a list of advertising topics that it will share with web pages whenever they ask, and it’s built directly into the Chrome browser. It’s been in the news previously as “FLoC<\/a>” and then the “Topics API<\/a>,” and despite widespread opposition from just about every non-advertiser in the world, Google owns Chrome and is one of the world’s biggest advertising companies, so this is being railroaded into the production builds.<\/p>\n

Google seemingly knows this won’t be popular. Unlike the glitzy front-page Google blog post that the redesign got, the big ad platform launch announcement is tucked away on the privacysandbox.com<\/a> page. The blog post says the ad platform is hitting “general availability” today, meaning it has rolled out to most Chrome users. This has been a long time coming, with the APIs<\/a> rolling out about a month ago and a million incremental steps in the beta and dev builds, but now the deed is finally done.<\/p>\n