{"id":1174835,"date":"2023-08-23T17:27:03","date_gmt":"2023-08-23T21:27:03","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1174835"},"modified":"2023-08-23T17:27:03","modified_gmt":"2023-08-23T21:27:03","slug":"facebooks-state-controlled-media-labels-appear-to-reduce-engagement","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1174835","title":{"rendered":"Facebook\u2019s \u2018state-controlled media\u2019 labels appear to reduce engagement"},"content":{"rendered":"

Facebook\u2019s \u201cstate-controlled media\u201d labels<\/a> appear to reduce engagement with content from authoritarian nations. A new study<\/a> reveals that, with the added tags, users\u2019 engagement decreased when they noticed content labeled as originating from Chinese and Russian government-run media. However, the labels also appeared to boost user favorability of posts from Canadian state media, suggesting broader perceptions of the country play into the tags\u2019 effectiveness.<\/p>\n

Researchers with Carnegie Mellon University, Indiana University and the University of Texas at Austin conducted the set of studies which \u201cexplored the causal impact of these labels on users\u2019 intentions to engage with Facebook content.\u201d When users noticed the label, they tended to reduce their engagement with it when it was a country they perceived negatively.<\/p>\n

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The first experiment studied 1,200 people with US-based Facebook accounts \u2014 with and without state-controlled media labels. Although their engagement with posts originating from Russia and China went down, it only had that effect if they \u201cactively noticed the label.\u201d A second test in the series observed 2,000 US Facebook users to determine that their behavior was \u201ctied to public sentiment toward the country listed on the label.\u201d In other words, they responded positively to media labeled as Canadian state-controlled and negatively toward Chinese and Russian government-run content.<\/p>\n

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Finally, a third experiment examined how broadly Facebook users interacted with state-controlled media before and after the platform added the labels. They concluded the change had a \u201csignificant effect\u201d as the sharing of labeled posts dropped by 34 percent after the shift, and user likes of tagged posts fell by 46 percent. The paper\u2019s authors also noted that training users on the labels (\u201cnotifying them of their presence and testing them on their meaning\u201d) significantly boosted their odds of noticing them.<\/p>\n

\u201cOur three studies suggest that state-controlled media labels reduced the spread of misinformation and propaganda on Facebook, depending on which countries were labelled,\u201d Patricia L. Moravec, the study\u2019s lead, wrote in the paper\u2019s summary.<\/p>\n

However, the studies ran into some limitations in determining correlation vs. causation. The authors say they couldn\u2019t fully verify whether their results were caused by the labels or Facebook\u2019s nontransparent newsfeed algorithms, which downlink labeled posts (and make related third-party research exceedingly difficult<\/a> in broader terms). The paper\u2019s authors also note that the experiments measured online users\u2019 \u201cbeliefs, intentions to share, and intentions to like pages\u201d but not their actual behavior.<\/p>\n

The researchers (unsurprisingly, given the results) recommend social companies \u201cclearly alert and inform users of labeling policy changes, explain what they mean, and display the labels in ways that users notice.\u201d<\/p>\n

As the world grapples with online misinformation<\/a> and propaganda, the study\u2019s leads urge Facebook and other social platforms to do more. \u201cAlthough efforts are being made to reduce the spread of misinformation on social media platforms, efforts to reduce the influence of propaganda may be less successful,\u201d suggests co-author Nicholas Wolczynski. \u201cGiven that Facebook debuted the new labels quietly without informing users, many likely did not notice the labels, reducing their efficacy dramatically.\u201d<\/p>\n

This article originally appeared on Engadget at https:\/\/www.engadget.com\/facebooks-state-controlled-media-labels-appear-to-reduce-engagement-212703277.html?src=rss
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\nSource: Engadget – Facebook\u2019s \u2018state-controlled media\u2019 labels appear to reduce engagement<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook\u2019s \u201cstate-controlled media\u201d labels appear to reduce engagement with content from authoritarian nations. A new study reveals that, with the added tags, users\u2019 engagement decreased when they noticed content labeled as originating from Chinese and Russian government-run media. However, the … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[99,110],"tags":[98],"class_list":["post-1174835","post","type-post","status-publish","format-standard","hentry","category-engadget","category-unfiltered-rss","tag-engadget"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1174835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1174835"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1174835\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1174835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1174835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1174835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}