{"id":1170615,"date":"2023-08-11T09:00:01","date_gmt":"2023-08-11T13:00:01","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1170615"},"modified":"2023-08-11T09:00:01","modified_gmt":"2023-08-11T13:00:01","slug":"the-tv-streaming-apps-broke-their-promises-and-now-theyre-jacking-up-prices","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1170615","title":{"rendered":"The TV streaming apps broke their promises, and now they\u2019re jacking up prices"},"content":{"rendered":"<div id=\"rss-wrap\">\n<figure class=\"intro-image intro-left\">\n  <img decoding=\"async\" src=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2023\/08\/cat-glitchy-hulu-tv-800x450-1.jpg\" alt=\"The TV streaming apps broke their promises, and now they&#x2019;re jacking up prices\" \/><\/p>\n<p class=\"caption\" style=\"font-size:0.8em\"><a href=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2023\/08\/cat-glitchy-hulu-tv.jpg\" class=\"enlarge-link\" data-height=\"1080\" data-width=\"1920\">Enlarge<\/a> (credit: Aurich Lawson | Getty Images)<\/p>\n<\/figure>\n<div><a name=\"page-1\" \/><\/div>\n<p>This week, Disney+ and the Disney-controlled Hulu became the latest streaming video services <a href=\"https:\/\/variety.com\/2023\/digital\/news\/disney-plus-price-increase-hulu-espn-plus-1235692057\/\">to increase prices<\/a>. Starting in October, the ad-free tier of Disney+ will rise from $11 to $14 a month, while ad-free Hulu will increase from $14 to $18 a month. Both services will also be offered together for $20 a month, and the ad-supported tiers will maintain their current pricing; both strategies seem intended to drive viewers to either sign up for multiple services or drop down to an ad-supported tier.<\/p>\n<p>This is the\u00a0<em>second<\/em> price hike for both services in the last calendar year, and most subscription services have been doing the same thing recently. Here are the big-name video streaming services that have increased their prices in the last 12 months (not counting bundles or other discounts or add-ons, all prices monthly):<\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<th \/>\n<th>Netflix<\/th>\n<th>Hulu<\/th>\n<th>(HBO) Max<\/th>\n<th>Disney+<\/th>\n<th>Amazon Prime Video<\/th>\n<th>Apple TV+<\/th>\n<th>Paramount+<\/th>\n<th>Peacock<\/th>\n<\/tr>\n<tr>\n<th>Ad-free (before)<\/th>\n<td>$13.99<\/td>\n<td>$12.99<\/td>\n<td>$14.99<\/td>\n<td>$7.99<\/td>\n<td>$8.99 standalone, $12.99 with Prime<\/td>\n<td>$4.99<\/td>\n<td>$9.99<\/td>\n<td>$9.99<\/td>\n<\/tr>\n<tr>\n<th>Ad-free (after)<\/th>\n<td>$15.49<\/td>\n<td>$17.99<\/td>\n<td>$15.99<\/td>\n<td>$13.99<\/td>\n<td>$8.99 standalone, $14.99 with Prime<\/td>\n<td>$6.99<\/td>\n<td>$11.99<\/td>\n<td>$11.99<\/td>\n<\/tr>\n<tr>\n<th>With ads (before)<\/th>\n<td>N\/A (launched November 2022)<\/td>\n<td>$6.99<\/td>\n<td>$9.99<\/td>\n<td>N\/A (launched December 2022)<\/td>\n<td>N\/A, but &#8220;<a href=\"https:\/\/www.theverge.com\/2023\/6\/7\/23752686\/amazon-prime-video-ad-supported-tier-rumors\">in talks<\/a>&#8220;<\/td>\n<td>N\/A, but <a href=\"https:\/\/www.theverge.com\/2023\/2\/24\/23614183\/apple-tv-plus-ads-ad-supportied-tier-hire\">hiring personnel<\/a><\/td>\n<td>$4.99<\/td>\n<td>$4.99<\/td>\n<\/tr>\n<tr>\n<th>With ads (after)<\/th>\n<td>$6.99<\/td>\n<td>$7.99<\/td>\n<td>$9.99<\/td>\n<td>$7.99<\/td>\n<td>N\/A<\/td>\n<td>N\/A<\/td>\n<td>$5.99<\/td>\n<td>$5.99<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>And that&#8217;s just capturing price increases from the last year or so; many of these services have increased prices steadily over the last two or three years, as subscriber growth has <a href=\"https:\/\/arstechnica.com\/gaming\/2021\/07\/netflix-bleeds-subscribers-in-us-and-canada-with-no-sign-of-recovery\/\">slowed or declined<\/a>. If you pay for more than a couple of these services (and especially if you pay for music, games, or other software on top of your streaming apps), your prices have either gone up a lot in the last year, or you&#8217;ve decided to let TV advertising back into your life.<\/p>\n<\/div>\n<p><a href=\"https:\/\/arstechnica.com\/?p=1960033#p3\">Read 18 remaining paragraphs<\/a> | <a href=\"https:\/\/arstechnica.com\/?p=1960033&amp;comments=1\">Comments<\/a><\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nSource: Ars Technica &#8211; <a href=\"https:\/\/arstechnica.com\/?p=1960033\" target=\"_blank\" rel=\"noopener\">The TV streaming apps broke their promises, and now they\u2019re jacking up prices<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enlarge (credit: Aurich Lawson | Getty Images) This week, Disney+ and the Disney-controlled Hulu became the latest streaming video services to increase prices. Starting in October, the ad-free tier of Disney+ will rise from $11 to $14 a month, while &hellip; <a href=\"https:\/\/www.prime-wow.com\/?p=1170615\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1170616,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[27,110],"tags":[73],"class_list":["post-1170615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ars-technica","category-unfiltered-rss","tag-ars-technica"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1170615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1170615"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1170615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/media\/1170616"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1170615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1170615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1170615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}