{"id":1155588,"date":"2023-06-29T09:26:19","date_gmt":"2023-06-29T13:26:19","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1155588"},"modified":"2023-06-29T09:26:19","modified_gmt":"2023-06-29T13:26:19","slug":"linda-yaccarinos-vision-for-twitter-2-0-emerges","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1155588","title":{"rendered":"Linda Yaccarino\u2019s vision for Twitter 2.0 emerges"},"content":{"rendered":"<div id=\"rss-wrap\">\n<figure class=\"intro-image intro-left\">\n  <img decoding=\"async\" src=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2023\/06\/getty-twitter-broken-phone-800x533-1.jpg\" alt=\"A Twitter logo on a phone with a shattered screen.\" \/><\/p>\n<p class=\"caption\" style=\"font-size:0.8em\"><a href=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2023\/03\/getty-twitter-broken-phone.jpg\" class=\"enlarge-link\" data-height=\"1667\" data-width=\"2500\">Enlarge<\/a> (credit: Getty Images | Thomas Trutschel )<\/p>\n<\/figure>\n<div><a name=\"page-1\" \/><\/div>\n<p>Twitter\u2019s new chief executive, Linda Yaccarino, is preparing a series of measures to bring back advertisers who had abandoned the platform under Elon Musk\u2019s ownership, including introducing a video ads service, wooing more celebrities and raising headcount.<\/p>\n<p>The former NBCUniversal advertising head, who started as chief executive on June 5, is seeking to launch full-screen, sound-on video ads that would be shown to users scrolling through Twitter\u2019s new short-video feed, according to three people familiar with the situation.<\/p>\n<p>Yaccarino also plans to meet media partners, publishers and talent agencies in a bid to bring celebrities, political figures and other content creators to the platform.<\/p>\n<\/div>\n<p><a href=\"https:\/\/arstechnica.com\/?p=1950951#p3\">Read 27 remaining paragraphs<\/a> | <a href=\"https:\/\/arstechnica.com\/?p=1950951&amp;comments=1\">Comments<\/a><\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nSource: Ars Technica &#8211; <a href=\"https:\/\/arstechnica.com\/?p=1950951\" target=\"_blank\" rel=\"noopener\">Linda Yaccarino\u2019s vision for Twitter 2.0 emerges<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enlarge (credit: Getty Images | Thomas Trutschel ) Twitter\u2019s new chief executive, Linda Yaccarino, is preparing a series of measures to bring back advertisers who had abandoned the platform under Elon Musk\u2019s ownership, including introducing a video ads service, wooing &hellip; <a href=\"https:\/\/www.prime-wow.com\/?p=1155588\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1155589,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[27,110],"tags":[73],"class_list":["post-1155588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ars-technica","category-unfiltered-rss","tag-ars-technica"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1155588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1155588"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1155588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/media\/1155589"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1155588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1155588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1155588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}