{"id":1079338,"date":"2022-11-24T02:34:55","date_gmt":"2022-11-24T07:34:55","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1079338"},"modified":"2022-11-24T02:34:55","modified_gmt":"2022-11-24T07:34:55","slug":"how-to-increase-organic-traffic-in-2023","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1079338","title":{"rendered":"How to Increase Organic Traffic in 2023"},"content":{"rendered":"
\"seo-2\"<\/div>\n

Your website is keeping your business alive. If you don\u2019t have a well-functioning, intuitive online storefront, you aren\u2019t really making the most of your business\u2019 potential. But building a website isn\u2019t enough \u2013 you need to draw people to it. You need it to be on page one of Google for your desired keywords. You need to attract your target audience, give them a great customer experience and give them the incentive to convert into paying customers. It\u2019s a tall order, and not one that every business owner has the time for \u2013 where do you start and how can you significantly increase organic traffic to your website?<\/p>\n

The reality is, we\u2019re slipping into a pretty steep recession, and 2023 isn\u2019t shaping up to be a great one for many people \u2013 at least not financially speaking. We\u2019re all having to mind our money, make difficult decisions, and cut unnecessary expenses. With that in mind, many businesses are making the decision to shift their efforts from paid advertising to Search Engine Optimisation (SEO) in an effort to accumulate the largest amount of organic traffic and qualified leads, possible. After all, as well as being cost-effective, there are many benefits of organic marketing, \u2013 it allows you to build credibility and increase customer loyalty, particularly important during a recession when competition is a very real concern.<\/p>\n

SEO isn\u2019t an easy game to master \u2013 there are a lot of facets to consider, many angles to explore and a lot of algorithm changes to keep up with. But there are some ways you can increase organic traffic in 2023 \u2013 below are the tried and tested methods that are working best for businesses around the world.<\/p>\n

Look After Your Technical SEO<\/strong><\/h2>\n

First things first \u2013 you need to get your technical SEO in check. Your website could be the most beautiful site ever created, but it won\u2019t amount to anything if your technical SEO score is low. Think of it as a house \u2013 everyone loves a bit of curb appeal, but trellis and fresh paint don\u2019t matter if your wiring is hazardous. A website is much the same. The interior needs to be usable, or people will avoid it like the plague.<\/p>\n

To bring in organic traffic in 2023, you need to ensure you comply with Google\u2019s Core Web Vitals<\/a>. You need optimal site speed, optimised URLs, SSL certificates and you need your site to work well on mobile. For those keen on doing more research, here\u2019s a Technical SEO checklist<\/a> that covers all the bases.<\/p>\n

Test Your Metadata<\/strong><\/h2>\n

We all know that page titles are a key ranking factor<\/a>. Meta descriptions are also a huge factor in determining click-through rates. To increase organic traffic, you should spend time optimising this metadata to ensure it is optimised for length and keywords (without keyword stuffing), while also reading well. The meta description needs to accurately and succinctly explain the content of the given landing page in a compelling way. Done right, you\u2019ll end up increasing visitors to your site. Done badly, you\u2019ll end up with a poor bounce rate and increasingly annoyed people who are likely to not revisit your business.<\/p>\n

Come at Your Keyword Research From a Different Angle<\/strong><\/h2>\n

We all know that keyword research is a crucial foundation when it comes to SEO and bringing in organic traffic. But you need to be creative, adaptive, and forward-thinking when it comes to keyword research. We don\u2019t want to bring out an old cliche, but you really do need to think outside the box and cast a wider net in order to bring in your target audience.<\/p>\n

Take for example Call Handling, a CCaaS (contact centre as a service) company. Clearly, the initial instinct would be to try and rank for keywords such as \u2018contact centre\u2019 or \u2018CCaaS\u2019, while creating posts around \u2018what is a cloud contact centre?\u2019 or \u2018the business value of CCaaS.\u2019 These topics and keywords will of course be useful, but we drilled deeper to find related keywords and topics, helping to draw in customers who may not even know yet that they need Call Handling\u2019s services.\u00a0\u00a0<\/p>\n

Taking this example further, we conducted extensive keyword research into topics like: communication in the charity sector, retail, public services, and construction industry \u2013 all key audiences for Call Handling. Furthermore, we created thematically-related content clusters around topics like \u2018productivity\u2019, \u2018omnichannel efficiency\u2019, and \u2018first-call resolution.\u2019\u00a0<\/p>\n

Think about frequently asked questions in and around your field and question how you can add some real value to your end user in order to draw in increased amounts of qualified organic traffic. It also helps to develop trust between your brand and your target audience \u2013 so even if they\u2019re not in the position to buy at the moment, they will likely remember you when their situation changes.<\/p>\n

It\u2019s also worth noting that if you create truly valuable content, you increase the odds of external parties linking to you and increasing your authority in your field, bringing in yet more organic traffic.<\/p>\n

Don\u2019t Underestimate the True Value of a Single Blog Post<\/strong><\/h2>\n

We\u2019ve all heard that content is king \u2013 and it\u2019s true. We\u2019ve also heard that frequency is incredibly important for SEO content. There is an element of truth in this, but more important than frequency is quality. Every post you create on your website should have a real purpose in terms of business objectives and SEO metrics. Blog posts represent a real untapped potential for businesses \u2013 and it\u2019s not all about SEO. While optimising a blog post around a valuable keyword can certainly draw in traffic, writing it in the right way can also convert and increase ROI dramatically.\u00a0<\/p>\n

At The Brains, we worked with a client to create a single blog post that resulted in $231,000 in sales opportunities. The blog allowed the client to discuss a pressing question often asked by their target audience while simultaneously highlighting the benefits of their offering. The client drew inspiration from this blog post and created a webinar and other sales collateral which influenced or sourced more than $231k in opportunities.<\/p>\n

Blog posts deserve a lot of care and attention \u2013 they need to be written purposefully and well because you never quite know how they will go on to impact your business.<\/p>\n

Understand the Stages of the Buying Journey<\/strong><\/h2>\n

You want to have content on your website that captures relevant traffic at different parts of the buying journey. All too often businesses focus solely on customers who are aware of their product or service \u2013 but what about those who know they have a problem, they just don\u2019t know how to solve it?<\/p>\n

The different stages of a buying journey include\u00a0<\/p>\n