Disney Fights Streaming Account Sharing With Help From Cable Industry

Disney and Charter Communications are teaming up to fight account sharing in an attempt to prevent multiple people from using a single account to access streaming video services. Ars Technica reports: The battle against account sharing was announced as Disney and the nation’s second-biggest cable company struck a new distribution agreement involving Disney’s Hulu, ESPN+, and the forthcoming Disney+. Customers could still buy those online services directly from Disney, but the new deal would also let them make those purchases through Charter’s Spectrum TV service. If you buy a Disney service through Charter, be aware that the companies will work together to prevent you from sharing a login with friends. Disney and Charter said in their announcement yesterday that they have “agreed to work together on piracy mitigation. The two companies will work together to implement business rules and techniques to address such issues as unauthorized access and password sharing.”

The crackdown could target people who use Charter TV account logins to sign into Disney services online. Charter CEO Tom Rutledge has complained about account sharing several times over the past few years while criticizing TV networks for not fully locking down their content. “There’s lots of extra streams, there’s lots of extra passwords, there’s lots of people who could get free service,” Rutledge said at an industry conference in 2017. He argues that password sharing has helped people avoid buying cable TV. ESPN has also complained about account sharing, calling it piracy. Another possibility is that Charter could monitor usage of its broadband network to help Disney fight account sharing. For example, Disney could track the IP addresses of users signing in to its services, and Charter could match those IP addresses to those of its broadband customers.

Read more of this story at Slashdot.



Source: Slashdot – Disney Fights Streaming Account Sharing With Help From Cable Industry

Leave a Reply