On July 1st, California became the first state in the nation to try to reduce the power of bots by requiring that they reveal their “artificial identity” when they are used to sell a product or influence a voter. Violators could face fines under state statutes related to unfair competition. From a report: Just as pharmaceutical companies must disclose that the happy people who say a new drug has miraculously improved their lives are paid actors, bots in California — or rather, the people who deploy them — will have to level with their audience. “It’s literally taking these high-end technological concepts and bringing them home to basic common-law principles,” Robert Hertzberg, a California state senator who is the author of the bot-disclosure law, told me. “You can’t defraud people. You can’t lie. You can’t cheat them economically. You can’t cheat ’em in elections.”

California’s bot-disclosure law is more than a run-of-the-mill anti-fraud rule. By attempting to regulate a technology that thrives on social networks, the state will be testing society’s resolve to get our (virtual) house in order after more than two decades of a runaway Internet. We are in new terrain, where the microtargeting of audiences on social networks, the perception of false news stories as genuine, and the bot-led amplification of some voices and drowning-out of others have combined to create angry, ill-informed online communities that are suspicious of one another and of the government. Regulating bots should be low-hanging fruit when it comes to improving the Internet. The California law doesn’t even ban them outright but, rather, insists that they identify themselves in a manner that is “clear, conspicuous, and reasonably designed.”

Read more of this story at Slashdot.

Source: Slashdot – Will California’s New Bot Law Strengthen Democracy?