Crypto.com’s deal last week to replace Staples as the title sponsor of an iconic downtown Los Angeles sports center appears to have already paid for itself. From a report: The CRO token has surged more than 55% in the past seven days as of Monday and reached a record on Sunday, according to pricing from CoinGecko, and is now the 13th-biggest by market capitalization at about $18 billion. Its gains come as many other top cryptocurrencies, including Bitcoin, Ether and Binance Coin, fall back. Two people familiar with the naming agreement said last week that it was worth $700 million over 20 years. The deal is a continuation of a trend by Crypto.com and others to gain name recognition and customers through pacts in sports, music and more.

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Source: Slashdot – Crypto.com Naming Agreement ‘Paid for Itself’ After Coin Surges

Qualcomm has announced some key changes to how it brands its Snapdragon chips, including a shift away from the three-digit numbering system it’s been using to differentiate between its products for years. From a report: To start, Snapdragon will now exist as a standalone brand, separate from the “Qualcomm” brand (which won’t be showing up as much on its chips). It’s a direction the company has started moving in earlier this year (the Snapdragon 888 Plus badge, for example, notably lacked the word “Qualcomm”), but today’s news solidifies that plan going forward. But the biggest change might be in how the company handles actually naming its semiconductor products.

For years, Qualcomm has labeled its chips with three-digit names, like the Snapdragon 480, Snapdragon 765, or Snapdragon 888. The first number broadly informed customers how powerful the chip was (with the 8-series chips serving as flagships, while 4-series models were for entry-level products). The second number typically indicated annual generational releases (going from a Snapdragon 865 to an 875), while changes in the third number generally showed more minor updates (like the Snapdragon 765G to the Snapdragon 768G). The problem, though, is that in addition to being slightly jargony and confusing to keep track of, Qualcomm is also simply running out of numbers in its naming scheme. The 8-series lineup hit Snapdragon 888 last year, the 7-series is already at Snapdragon 780, and the 6-series is already on the brink with the Snapdragon 695. Going forward, though, Qualcomm says that it’ll be shifting to “a single-digit series and generation number, aligning with other product categories,” starting with the upcoming announcement of its next 8-series flagship (which had previously been expected to be called the Snapdragon 898, based on Qualcomm’s old pattern).

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Source: Slashdot – Qualcomm is Updating Its Snapdragon Branding To Try and Simplify Its Chip Names

The owner of Facebook and Instagram is delaying plans to encrypt users’ messages until 2023 amid warnings from child safety campaigners that its proposals would shield abusers from detection. From a report: Mark Zuckerberg’s social media empire has been under pressure to abandon its encryption plans, which the UK home secretary, Priti Patel, has described as “simply not acceptable.” The National Society for the Prevention of Cruelty to Children (NSPCC) has said private messaging is the “frontline of child sexual abuse online” because it prevents law enforcement, and tech platforms, from seeing messages by ensuring that only the sender and recipient can view their content — a process known as end-to-end encryption. The head of safety at Facebook and Instagram’s parent company, Meta, announced that the encryption process would take place in 2023. The company had previously said the change would happen in 2022 at the earliest.

“We’re taking our time to get this right and we don’t plan to finish the global rollout of end-to-end encryption by default across all our messaging services until sometime in 2023,” Antigone Davis wrote in the Sunday Telegraph. “As a company that connects billions of people around the world and has built industry-leading technology, we’re determined to protect people’s private communications and keep people safe online.” Meta already uses end-to-end encryption on its WhatsApp messaging service and had been planning to extend that to its Messenger and Instagram apps in 2022. It has already encrypted voice and video calls on Messenger. Announcing the privacy drive in 2019, Zuckerberg, said: “People expect their private communications to be secure and to only be seen by the people they’ve sent them to — not hackers, criminals, over-reaching governments or even the people operating the services they’re using.”

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Source: Slashdot – Meta Delays Encrypted Messages on Facebook and Instagram To 2023